we implement. 

 

At the beginning of the project, building on what Desmond had developed up to that point, we created a mini brand book to make sure the brand voice was reflected across all channels consistently. While the website was our priority, we provided Desmond also with a toolkit of templates for his other marketing channels, like social media and flyer.  

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We completely revamped his old website with content reflecting his story, and a structure easy to navigate and user-friendly. We also aligned the web design with his logo and brand colors. We made sure that the photos of people on his website speak to the communities he is providing services for, highlighting his authenticity. This sometimes meant compromising on quality in an effort to have people see themselves when on the website. 

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We sharpened the storytelling by cleaning up his foundation's content. Now, when you look at the Mother Gladys Medical Foundation website, you know exactly what they do and who they are there for and where to find them.

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In addition to the web design changes, we made sure Mother Gladys Medical Foundation was indexed on Google and registered as a business on Google maps. 

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To close the loop, we provided tutorials and resources on how to maintain the website. 

we measure. 

 

After we finished the implementation phase, we went ahead with monitoring the performance, including website traffic. We're happy to report that since we finished working with Desmond he has achieved his main objective of having 50 ultrasounds per month. His starting point was 15.

 

We believe that by putting his foundation on the map (literally), people are now able to find him easily. On top of that, we put a lot of emphasis on adding testimonials from patients, as Desmond's main business growth is thanks to word-of-mouth. As word spreads of his services, so does the number of people he is able to help. In our opinion this was critical in building trust.