we plan.
After an introductory phone call with Desmond where we found out more about what his foundation's objectives and targets are, we got to work.
First, we reviewed everything Desmond had on his website and anywhere else on the web. We analyzed everything we could find (and also what we could not) and went to Desmond with the results and our recommendations to help him achieve his objectives.
The main points were aligning his content and design, like ensuring consistency for better brand recognition among his target audience. Once we had his go-ahead via a quick call, we got down to business.
we implement.
At the beginning of the project, building on what Desmond had developed before, we created a mini brand book to make sure the brand voice would be consistently reflected across all channels. While the website was our priority, we also provided Desmond with a tool kit of templates for his other marketing channels, like social media and print materials.
We completely revamped his website with content reflecting the Mother Gladys story, and built a user-friendly navigation. We also aligned the web design with his logo and brand colors. We made sure that the photos of people on his website speak to the communities he is providing services for, in an effort to highlight the importance of place. This often meant striking a balance between photo quality and authenticity.
We sharpened the storytelling by cleaning up his foundation's content. Now, when you look at the Mother Gladys Medical Foundation website, you know what they do for whom and where to find the clinic.
In addition to the website design changes, Mother Gladys Medical Foundation is now indexed on Google and registered as a business on Google maps.
To close the loop, we provided tutorials and resources on how to maintain the website.
we measure.
After the implementation phase, we began monitoring performance, including website traffic.
We're happy to report that since we finished working with Desmond he has achieved his main objective of having 50 ultrasounds per month. His starting point was 15.
We believe that by putting his foundation on the map (literally), people are now able to find him more easily. On top of that, we put emphasis on adding testimonials from patients, as Desmond's main business growth is due to word-of-mouth. As word spreads of his services, so does the number of people he is able to help.
The quality of his digital presence now reflects the professional quality of the services his team provides; we think this is a critical aspect in building trust.
In the end, while Limbe is a long way from Bern, we were always just a phone call away.
Desmond Oben, CEO and founder of Mother Gladys Medical Foundation, is truly a man with a mission. His passion for public health awareness has led to many outreach services in his community, in addition to professional health care services in Limbe, Cameroon. In order to raise awareness of his public health projects and be able to reach more people, we offered to streamline his website and refine his messaging across relevant channels.
Take a peek at the work we did and the process we followed below!
the client.
Mother Gladys Medical Foundation
the service.
website makeover.
the time it took.
November 2022 - January 2023
cameroon calls: digital measures for public health.
I want to say a very big thank you to you, Emily and Katarina. Words cannot express how much I am grateful to you. Thank you so very much.
Desmond Oben.
Founder & Certified Senior Nurse